Post by account_disabled on Feb 11, 2024 6:12:07 GMT -5
A way to delight and retain customers through brand monitoring Customer Advocacy Handbook Summary. . Sign in to get a demo Start your free trial Share this post How to Improve the Effectiveness of Deals and Discounts Marketing How to Improve the Effectiveness of Promotions and Discounts Marketing Home Digital Marketing Content Marketing How to Improve the Effectiveness of Deals and Discounts Marketing Updated by Jessica · Tiffels | Minutes to Read Discounts and offers can be the secret weapon of any business. Why? Because people like to save money, and they like the retailers that make it possible. According to Marketing Tech Blog, % of redeemers said they would visit the retailer again after receiving the coupon. However, not all discounts are valuable. Simply creating new customer transactions is not enough to drive sales, loyalty, and brand impressions. You need to test different types, promote them on various platforms, and track everything to optimize and maximize your product. Use these tips to do so and make every deal and discount more effective. Experiment with different “types” of discounts Your business should use a range of discount types to appeal to a variety of customers and focus on what drives the most sales.
While your business goals will drive your selection or promotion, CouponBox found that for % of retailers surveyed, "sitewide on all products" was the best coupon ever. Among these retailers, % of the Albania Telemarketing Data reasons were “maximize sales.” Other types of discounts discounts and deals to consider include: BOGO (Buy One Get One Free): A discount that many retailers love; it becomes familiar to customers and encourages them to buy more products than they initially intended to buy. New Customers/First Time Orders: This is great for small businesses and startups that need to attract new customers. Minimum order value: To help increase your checkout total, these offers will offer things like “free shipping when you spend over $1.” Specific Categories or Products: Offering discounts on specific items is a great way to address excess product or end-of-season sellouts.
Customer loyalty: This might be specific to customers who have spent a certain amount or signed up for a specific loyalty program, but how does your business define “loyalty”? Subscriber or email sign-up offer: Simple and straightforward. For example, "Sign up for Creating customized content distribution around new deals is an important part of making your deals and discounts effective – what good are they if no one knows about them? The most popular promotion channels include social media and email marketing, but many businesses forget the distribution value of content. If you have a high-traffic one, articles are a great way to promote your discounts or deals in a fun and shareable way. For example, you could create a post like: "The 1 Reasons Every Working Parent Needs a Massage + Huge Discounts!" The post can be fun and include memes or images to attract more views, shares, and engagement.